By automatically updating emails with latest content, you can:

Easily create dynamic content blocks in Content gallery with new content or select existing content in email and save it as a dynamic content block.
Have content only so it uses the layout of the email when inserted or have content with its layout preserved. You can mark the content block as “protected” to prevent content from being modified in the email.
Allow personalized content (for example, dynamic text or conditional content).
Easily see which emails will be updated when you update such content blocks.

Dynamic content blocks can be enabled by going to the Settings > Feature switches area and turning on the feature switch Dynamic content block.

Imagine a financial service company that includes a standard footer in each email that has legal disclaimer text along with a blurb about their company that includes assets under management and recent accolades and awards. Given the sensitivity of legal text, and the fact that key information about their company (assets under management) change every few months, they find it hard and inefficient to manually update all emails in use across multiple campaigns. Customer trust is eroded if the same customer receives two emails with different information about their company, or worse, an old legal disclaimer text.

Such issues can now be avoided with dynamic content blocks. The marketing team can now put such regularly updated content in a dynamic content block included in the footer (you can do this as part of the email template itself). Now when this content block is updated, every email that includes the content block is automatically updated, ensuring customers receive the most recent content.

Dynamic content blocks can include personalized content to make emails more engaging. For example, the content block can include conditional content and dynamic text to include only the most relevant awards for the customer’s industry or financial level.