With Next Best Action, you can ensure that your team focuses on actions that matter most in achieving the target set for each individual member and the team as a whole. These actions will be identified across various experiences, ensuring your team never misses out on any action, wherever they are present.

The key capabilities include the following:

Prioritize the most important action: Next Best Action analyzes all the available actions generated by first-party sales agents like Sales Qualification Agent, Sales Close Agent or any custom agent or workflow and performs cross-prioritization to identify the most time-critical and impactful action to your team at any given time. It also provides clear reasoning for each prioritization, building trust in the recommendations and enabling your team to confidently focus on the actions.
Surface the prioritized actions across various touchpoints in the flow of seller's work: Next Best Action reaches out to the sellers in their flow of work across various experiences. This will ensure enhanced discoverability of key and time-sensitive actions, so that your team never misses out on actions that need to be carried out at any time to ensure smooth deal progress. Next Best Action will be available within the Dynamics 365 entity grid layout, Microsoft 365, and Outlook, ensuring your team can continue working in their choice of tool.
Onboard custom agents for prioritization of actions: Next Best Action will also enable you to onboard any custom agent or workflow that generates actions for sellers to be prioritized and identified via the above-described experiences. This will ensure that your team can focus on Next Best Action recommendations as a one-stop shop for all key actions from both out of the box as well as custom agents.