The multioutlet B2B web storefront introduces a unified sign-in system that allows buyers to access all their associated organizations and outlets using a single account. The storefront UI is updated to display an organization selector during sign-in and provides outlet-specific navigation and catalog views. Buyers can place, track, and manage orders for multiple outlets within a single session, with real-time visibility into order status, inventory, and account information.

This feature supports role-based access, ensuring that users only see the organizations and outlets they are authorized to transact with. This experience is behind a feature flag that's available for administrators to update from Commerce headquarters. Administrators must configure organization and outlet relationships, assign users to their respective organizations, and activate the unified sign-in option in the storefront settings.

The following features are available after enabling this feature:

Unified sign-in with organization selector: Enables buyers to select their organization during sign-in for multioutlet ordering and tracking.
On-account payments and credit limits: Provides real-time credit validation for organization accounts during checkout to ensure compliance and reduce payment friction.
Seller inventory visibility and Commerce Scale Unit (CSU) tools.
Account header updates: Displays the organization name and linked accounts for clarity.
User management: Allows B2B organization administrators to use contacts to directly manage users from Commerce headquarters.
Multicart shopping: Enables individual contacts to manage separate carts for different outlets under one organization account.
CSU tools: Assist contact-based B2B sellers in the business partner employee role to implement real-time inventory data and efficiently accept or reject multioutlet orders.