Get a deep understanding of customer interactions with actionable insights that help you refine your email strategy. By tweaking content placement, layout, and design, you can boost user engagement.

Email heatmaps

Quickly and visually understand engagement based on your email design.
See which email areas and links get the most and least engagement by viewing the click-through rate (CTR), total clicks, and unique clicks.
Filter the heatmap based on the email version, journey version, and date.
Toggle between all devices, desktop, and other devices to visualize results for different devices. (You can view all devices only when the email sections are consistent across devices.)

You can also select the email variation you want to visualize.

Clickmap with variations

Scenario: Contoso recently launched a new email campaign to promote their latest smartwatch. They crafted three variations of the email, each tailored to different customer segments: VIPs, fitness enthusiasts, and casual athletes. By using the heatmap feature, they analyzed the performance of each variation. The heatmap revealed that the "Get Discount" button in the email sent to fitness enthusiasts had the highest click-through rate. Additionally, images showcasing the new watch performed better than lifestyle images. With these insights, Contoso optimized their email content and design, focusing on the elements that drove the most engagement, and offered an extra discount to the low-performing segments. This data-driven approach enabled them to create more effective campaigns and achieve better results.