The agent works on behalf of your team to autonomously prospect leads based on your defined selection criteria. Some features include:

AI-powered lead research: The agent autonomously researches leads by combining your CRM data with public web sources as well as custom knowledge sources through Copilot Studio, creating rich lead and company profiles. It assesses a lead's importance based on target profile criteria you define, as well as signals from emails with the lead and recent marketing interactions.
Instant insights: Get actionable recommendations, 360-degree lead and account summaries, recent company news, competitor insights, and clear prioritization—letting sellers focus on the leads most likely to convert.
Personalized outreach: The updated agent not only automatically drafts but also sends customized emails with key talking points. It also reminds leads that don't engage, increasing the response rates of your prospecting efforts.
Smart engagement with Q&A and intent detection: With new automation, the agent can send personalized follow-up emails and analyze responses to detect purchase intent, ensuring high-touch engagement and boosting your pipeline’s quality. It can answer the lead's questions using your configured knowledge sources, moving the lead further down the consideration journey.
Easy customization with configurable automation level: Admins can tailor qualification rules, add industry-specific research sources, and fine-tune the agent’s handover criteria to your unique sales strategy. You can control the level of automation you want—from research and prequalification all the way to full engagement